Prometeon Tyre

If you’ve ever wondered who keeps the big rigs rolling across continents or tractors plowing fields without missing a beat, meet Prometeon Tyre Group. Born in 2017 as a spin-off from Pirelli’s industrial tire division, this Italian-based company carries over 100 years of heritage (Pirelli’s truck tires date back to 1896). It started life producing Pirelli-branded commercial tires and has since evolved into a true multi-brand specialist.

Today Prometeon employs around 8,000 people across four manufacturing plants in Italy, Brazil (Gravataí and Santo André), Turkey (Kocaeli), and Egypt, plus four R&D centers. Annual revenue sits in the multi-billion-dollar range (recent estimates hover around $2–5 billion), all generated purely from tires for trucks, buses, agro, and off-the-road (OTR) applications—no passenger car tires here. That laser focus is its biggest USP: Prometeon is the only global manufacturer 100% dedicated to commercial and industrial mobility.

Its brand portfolio mixes premium Pirelli licensing with its own growing stable—ANTEO, ERACLE, TEGRYS, and the exciting new Prometeon-branded line launched in 2024 (think tough S02 Pista rally tires). You’ll find them in popular truck and bus sizes like 295/80R22.5, 11R22.5, and the innovative 325/90R24.5, plus a full agro and OTR range. The company is a trusted OEM supplier to major truck and bus makers like Iveco, delivering tires straight onto new vehicles.

Expansion is in full swing: a $300 million new plant in Egypt plus $400 million to upgrade the existing one will add 1.5 million tires annually. With #PrometeonTechnology emphasizing fuel efficiency, retreadability, safety, and sustainability, the company isn’t just making tires—it’s making fleets greener and more profitable. Next time you see a loaded semi thundering down the highway, there’s a good chance Prometeon is quietly powering the journey.